Transform Your Business... Transform Your Life! ~ An iTunes Business Success Podcast by Christine Cibula M.S. ~ Listen as CC takes a deep dive into business coaching on ONE of 101 Simple Strategies to Boost Your Business. Today's Show:
Business Success | CC's Simple Strategy #11: Does your web copy convey how your client will benefit? Be sure it does. ~ Christine Cibula M.S.
One thing is certain, for every niche, there is a tribe of people who love it. And there is a language that is associated with that tribe. When a client comes to your website, you want them to understand in no uncertain terms that you two are speaking the same language.
Then there is the aspect of balance. How much of your message should be about you? How much of your message should be about your client's ultimate benefit in working with your? Here's a quick answer to that question.
I use the 80/20 rule. 80% of my site is dedicated to client results. 20% is dedicated to telling my clients a little about myself and what I bring to the table if they choose to work with me. So basically, my "ABOUT" page is about my background. All of the other pages in my website are about the results my clients can expect if they work with me and the different ways we can work together, whether it be virtually or via private coaching.
Today’s Tweetable: Remember that your clients are coming to you for an end result that they have in mind. Speak to results in your website copy. ~ Christine Cibula
Find me @ChristineCibula @JustAskCC #JustAskCC
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Here's To YOU and Your Business Success!
With Love & Light... CC
Christine Cibula M.S. ~ Transformational Business Coach & Mentor
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